Yield Analytics Manager in New York, NY at IBM

Date Posted: 6/1/2018

Job Snapshot

Job Description

The Weather Company’s Yield Management team is looking for a Yield Analytics Manager with a strong focus on Programmatic. This role will be responsible for Yield team’s data management and monetization insights to support key revenue decisions for the company.
This is a highly critical role working closely with Yield Management, Programmatic Specialists, and senior leadership team to make strategic decisions about company’s business to maximize revenue.
Key Responsibilities/Tasks:

TWC’s Holistic Yield Data Management & Analytics
  • Analyze and provide insights around inventory capacity, bookings, proposals and pricing across all sales channel, sales verticals, ad products and platforms
  • Devise and implement new revenue strategies to improve monetization across US and International sites
  • Work with vendors to analyze industry performance and benchmark TWC’s performance against industry average
  • Analyze full stack ad sales channel delivery and determine optimal priority settings by partnering with Direct Sales Yield Manager and Ad Ops Director
  • Analyze seasonality and severe weather impact on different verticals and buyers CPM and spend levels
  • Maintain inventory management system (Yieldex) by working closely with the central Ad Ops Program Management team on new products, change products, system integrations, and any seasonality adjustments
  • Create and maintain ad hoc reports and automated reports via QlikView by working closely with the central Sales analytics team
  • Build and maintain quarterly Yield Insights reports for senior management team

Programmatic Yield Analytics & Optimization Solutions
  • Analyze and provide insights around Programmatic CPM, impression and revenue delivery trend across all channels, partners, platforms, devices, and ad types
  • Analyze bid CPM to help determine different buyers behavior across direct and indirect channels and their demand for certain inventory segments
  • Continuously research Programmatic market shifts to understand the latest trends on Programmatic spending by different verticals and advertisers
  • Provide periodic revenue insights report highlighting trends and on-going recommendations to determine optimal floor pricing and maximizing revenue across all sales channels
  • Maintain Programmatic revenue model to forecast CPM and revenue delivery for financial budgeting and pacing
  • Manage and understand complete picture of Programmatic inventory utilization and provide clear explanation of bottlenecks and recommended action steps to improve fill-rate.
  • Maintain record of all product changes and programmatic impact on CPM and performance

Sales Support:
  • Provide front-line sales support to sales team
  • Review, support, and recommend improvements to existing media plans that maximize yield and revenue
  • Evaluate proposed digital campaigns and understand impact of booked business

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