Team Leader – North America Business Partner Marketing in Austin, TX at IBM

Date Posted: 8/10/2018

Job Snapshot

  • Employee Type:
  • Location:
    Austin, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

IBM has transformed to be a $79 Billion global company dedicated to Cloud and Cognitive Computing. In North America, we are manically focused on bringing our clients the best in Artificial Intelligence, Blockchain, Cloud, Data, Analytics, IoT, and Industry solutions & services. Part of our growth strategy includes the transformation of the IBM Ecosystem, which includes utilizing the best of our existing Business Partners & Distributors, recruiting and growing new Partners, and activating SaaS/ISVs and Cloud Service Providers around IBM Cloud and IBM Watson.

​We are looking for a high-performance leader to drive our transformation strategy and execute with Business Partners in the North America geography. This role is based in our Austin, Texas, marketing center and will manage a team of talented marketing professionals to drive Partner strategy, planning, demand generation, and engagement in order to drive revenue attainment.

  • Drive strategic planning, execution and oversight of North America Partner marketing campaigns and programs
  • Lead a team of talented and passionate marketing professionals across units (e.g., Cloud, Analytics, Security, Watson, IoT, Systems, and Services) and key verticals to engage with partners and execute marketing plans
  • Lead Partner marketing performance, ensuring return on investment effectiveness especially across our top 100 partners and driving action through IBM, VAD, and Partner teams
  • Collaborate across North America marketing teams (Diamond Teams) to embed Business Partner strategy and tactics as a fundamental motion, including working with Executives, Campaign, Digital, Content, Events, and Analytics functions
  • Work with partners and VADs to craft fresh campaigns & programs that drive demand and build heightened awareness and participation with IBM
  • Collaborate with sales executives and their teams to drive engagement and execute campaigns and programs that build pipeline and close business in the channel
  • Run budgets, analyze performance reporting, provide recommendations and action plans to cover gaps on marketing performance and return on investment
  • Work with marketing agencies to design, execute, and improve campaign execution
  • Own critical metrics and aim to funnel targets that increase Validated Lead Creation and Win Revenue targets for each campaign or program area
Discover what you can do at IBM.

North American Business Partner Marketing Team Leaders are located in IBM offices in Austin, Texas.

Must have the ability to work in the US without current/future need for IBM sponsorship.

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