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Specialist Digital Strategy and Design - IBM Services in New York, NY at IBM

Date Posted: 12/20/2018

Job Snapshot

Job Description

IBM is looking for a Digital Strategy and iX Specialist to raise the visibility of IBM Services in digital transformation.

The specialist will work closely with the IBM iX Services multi-disciplinary teams of strategists, designers, and technologists and engineers to deeply understand the offerings and communicate IBM iX’s delivery vision and capabilities to the influencer market place.

The candidate must respond to 25+ competitive reports per year, project managing through the entire research life cycle; this process requires research and resource collaboration with multiple offering (product) management, development and marketing teams. The candidate must be proficient in storytelling and both persuasive and technical writing, while aiming to influence analyst positioning of IBM ix. Writing with precision and attention to detail is paramount.

The candidate must develop the IBM iX analyst strategy, generate creative messaging, and deliver the material content about IBM iX to key analysts and influencers who cover the digital transformation space. We also need you The candidate must to influence the influencers with positive and informative materials, build relationships so to enhance analysts’ understanding of our capabilities and increase IBM “share of mind” as that they speak and write reports.

This role will give the candidate exposure to IBM Services. IBM Services represents nearly 70% of IBM’s revenue and has the lion share of employees worldwide. The candidate will need to link what IBM business units services is doing today and with the emerging technologies and strategic investments of tomorrow.

This position is part of the Analyst Relations department. The candidate will report to the leader of Analyst Relations Services with dotted line into IBM Services Digital iX team.

Analyst Relations Managers are at the nexus of IBM sales and strategy. AR plays a critical, cross-functional strategy role by working with experts at many different levels of the organization across offering (product) management, engineering, communications, sales and marketing teams while leveraging important technology analysts.

Analyst Relations is considered a strategic function at IBM, as it drives revenue and influences strategy.

This IBM iX specialist should have a strong background in writing and creating strategic content with a keen eye for key competitive differentiation. Significant experience presenting material in large and small venues is required as well as a background in market research, communications, data analysis, and competitive positioning. This role requires the ability to work on multiple fast paced projects at the same time, strong analytical skills, and experience evaluating qualitative and quantitative research in the tech sector. This candidate must also enjoy growing and nurturing relationships with industry influencers, influencing analysts and internal stakeholders. Candidate will be a delicate blend of technical and business skills.

The candidate will interact with colleagues across IBM’s global offices to build and nurture strong internal relationships that will be leveraged to engage with leading analyst firms and influencers to help elevate IBM’s story and customer successes.
The pace is fast, but the rewards are great.

Develop, manage and execute a targeted IBM iX plan for the influencer community; educate the most influential industry/technical analysts, hybrid analysts, bloggers, marketers, etc., who work with existing or prospective IBM customers, key global media and financial markets
Embed with the business unit to influence strategy while improving analyst/ and influencer perceptions and relationships year-over-year
Ensure IBM iIX in IBM Services is highlighted against its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers
Monitor the competitive landscape and strategic developments for IBM iX; share relevant analyst and influencer research and implications with senior management to shape BU strategy and offerings
Connect key IBM executives with expert analysts/influencers for advisory sessions to help define and influence offering strategy
Collaborate with colleagues in marketing, sales, offering management, communications, legal and BU leadership to ensure that IBM is getting the best representation with the analyst/influencer community
Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings
Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts. Honesty, tenacity and consistency
Grow a deep technical interest in Digital IX in order to go toe to toe with analysts and influencers on the subject
Be a person who thinks about creating a business
Co-Create and Co-execute plans for IBM Services and third-party AR external events that complement and validate IBM’s corporate messaging and strategy and by incorporating actual customer use cases.


Analytical, technical in area of digital transformation, entrepreneurial, persistent, collaborative, open and curious.

Candidate must be willing to travel up to 50% to meet in person with business unit executives and key global analysts and influencers.

This role is located at IBM New York (Manhattan).

Applicants must have the ability to work in the US without current/future need for IBM sponsorship.


• Experience working in or covering the tech industry, either in a systems, services, or software organization/function.
• Experience in digital transformation market (customer engagement, marketing agency, digital commerce, Salesforce ,Salesforce, digital consulting, design thinking)
• 10+ years of diverse work experience in more than one functional area such as: analyst relations, market research, consulting, product management, communications or strategy roles.
• Experience building a product and taking it through full commercialization.
• Executive presence to counsel to senior management regarding the market, competitive landscape and analyst outlook. Candidates must have the tenacity, determination and patience to be able to challenge conventional thinking and processes.
• Excellent verbal and written communication skills.
• Entrepreneurial mindset, being able to operate in a highly visible and accountable role


• Experience as a senior analyst at a leading industry or equity research firm in area of emerging technologies
• Existing relationships with leading industry analysts/influencers in emerging technologies space
• Advanced Degree in the Engineering/Sciences, Math, Computer Science and/or MBA Strategy

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