Senior Product Marketing Manager-Systems in Austin, TX at IBM

Date Posted: 9/11/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Austin, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    9/11/2018

Job Description

Senior Product Marketing Manager
About IBM Systems
Startups are exciting. That’s why we’ve never stopped being one. For over a century, IBM has been a company of inventors and innovators. If you like the idea of working on a legendary brand--the one that invented the personal computer, the disk drive, the mainframe, and helped put a man on the moon--then come create with us.
The IBM Systems marketing team is the voice behind the company's IT infrastructure portfolio, which includes a new-generation of servers and software purpose-built for AI and high-performance computing; our legendary Z mainframe and LinuxONE systems for fully-encrypted, large-scale transaction processing, including blockchain; and the industry's broadest portfolio of enterprise-scale all-flash and software-defined storage solutions. This portfolio contributes over $8 billion in revenue to IBM.
We make cool stuff. Did you hear the recent announcement about Summit, the world's fastest supercomputer? That's IBM Systems technology. Our products are the technology foundation of some of the world's largest companies, research laboratories, and governments. There's hardly a part of your daily life that isn't touched by an IBM Systems client.

About the Role
We’re looking for a marketing athlete with strong product marketing skills to join a small team that reports directly to the Chief Marketing Officer of IBM Systems. This is an unusual role with high impact and visibility. While most product marketers at IBM focus on a product line or product within their brand, you will take a cross-Systems view to support marketing efforts across brands as well as between Systems and other units throughout IBM. Your mission: convey a compelling, differentiated Systems story to the market, as well as to reinforce how Systems' offerings complement those of other IBM units, such as Cloud, AI and Security.
This role is a critical fulcrum for the team. You will work cross-functionally, unifying and motivating peers across various roles within marketing and stakeholder organizations, such as corporate communications, product management, and sales enablement. As such, diverse experience in multiple marketing, sales or other roles is an advantage.

Responsibilities
This role blends classical product marketing functions with a mix of short- and long-term strategic projects that will shift over time. Responsibilities may include, but are not limited to:
  • Coordinate market research efforts with internal and external agencies to gather data and insights about target personas, buyer needs, and the purchasing decision process for our products, including key buyer roles.
  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint.
  • Support Content, Campaigns, Web and other marketing teams with product subject-matter expertise and industry and competitor insights.
  • Define compelling themes for corporate events and help design educational curricula.
  • Create blog posts, presentations, Web and campaign copy, and other marketing assets.
  • Define and socialize cross-brand and cross-IBM messaging.
  • Develop competitive comparisons.
  • Develop customer references, testimonials and case studies for external and internal use.
  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team.
  • Identify new market opportunities; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.

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