Senior Product Marketing Manager-Systems in Austin, TX at IBM

Date Posted: 7/11/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Austin, TX
  • Job Type:
    Management
  • Experience:
    Not Specified
  • Date Posted:
    7/11/2018

Job Description

Discover what you can do at IBM.

Startups are exciting. That’s why we’ve never stopped. For over a century IBM has been a company of inventors and innovators. We power the most important industries on the planet--from the biggest banks to telecom to scientific research. Our IT infrastructure portfolio features the legendary Z mainframe, new AI-enabling servers and Gartner-ranked best in class Flash and Software Defined Storage. You may not know it but there's hardly a part of your daily life that isn't touched by an IBM Systems client.

The IBM Systems team has first dibs on just about every cool pilot in the company. We're design thinkers who get to spend time honing new skills. We’ve changed the way IBM does marketing. Oh yeah, and we make mainframes – the Big Iron beneath the hood of just about everything big anyone’s ever done with data– and all the data storage and software that it takes to build the next gen IT infrastructure that can think, learn, predict, and compete in the cognitive era. For most, the future is coming. At IBM Systems, we're already delivering it.

If you like the idea of working on a legendary brand – yes, the one that invented the typewriter, the personal computer, the mainframe, and put a man on the moon – then come create with us and help amplify our voice.


About The Role
We’re looking for a highly senior product marketer to report directly into the Systems Chief Marketing Officer. This veteran marketer will possess a deep understanding of markets and buyers and will create and lead the Systems business unit’s overall brand narrative, help us connect into other areas of IBM’s business including AI, Cloud, Data and Security, and assist our cross-functional marketing teams to uncover and capitalize on strategic opportunities and rapidly changing market conditions. This role is a critical fulcrum for the team and will work cross-functionally, unifying and motivating peers across various roles within marketing and stakeholder organizations (e.g. product management, integrated marketing, communications, field marketing, and sales).

Responsibilities include but are not limited to:
  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for our products, including key buyer roles.
  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint.
  • Define the market opportunity; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.
  • Write and socialize the following cross-systems level documents: business unit narrative and key messaging, exec business reviews, communications plan, marketing plan, launch plan, etc.
  • Serve as market-facing SME/thought leader and interface with industry analysts as company representative.
  • Develop the competitive comparison guide for use in positioning against similar offerings from competitors.
  • Assist in product naming by providing market, competitive and customer context.
  • Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so.
  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team.
  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.

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