Product Marketing Manager, IBM Services in New York, NY at IBM

Date Posted: 10/12/2018

Job Snapshot

  • Employee Type:
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

IBM Global Business Services is hiring a Product Marketing Manager to join our team in New York. This is an opportunity to contribute to a business, Cognitive Process Transformation (CPT), that is transforming the way our clients operate their companies, drive growth, and control costs. We help clients deliver business outcomes through the application of AI, automation, data services, Blockchain, and the Internet of Things. CPT operates across industries and functional areas such as finance, human resources, and operations.

Product marketing experience as well as interest in technologies such as AI and cloud is necessary. Consulting and IT Services marketing experience is a plus.

Responsibilities include:
  • Be the “go-to” person for the lead executive of the assigned Service Line within the overall business. Regularly participate in Service Line executive meetings. Take the lead for all associated marketing activity.
  • Create marketing plans that generate demand for Service Line offerings and solutions
  • Work with Service Line offerings teams to create value propositions that guide core marketing messages and content
  • Own the strategy and development of messaging and core marketing assets including thought leadership, video, blogs, and sales enablement
  • Co-create and execute integrated marketing campaigns and market launches of select offerings and services
  • Collaborate with the extended marketing team which includes offering managers, a campaign manager, a content specialist, analyst relations, external communications (PR), an event specialist and a digital strategist to achieve business goals
  • Analyze marketing results to learn, iterate and optimize the marketing strategy and execution
The successful candidate must be enthusiastic, collaborative, and able to work in a fast-paced environment. Excellent written and communication skills are required. The role requires an ability to execute effectively against multiple projects and deadlines and an ability to take initiative, anticipate needs and exercise independent and sound judgment.


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