IBM Security - Product Marketing Manager - Data Security in Cambridge, MA at IBM

Date Posted: 10/17/2018

Job Snapshot

Job Description

IBM Security is one of the fasting growing and strategic businesses in IBM, and Security is one of the hottest markets in the tech industry today. Our portfolio is recognized as leading products and services across 15 analyst evaluations, and we have a global scope and team that loves what we do and is constantly collaborating and transforming. We are looking for experienced, high performing, collaborative talent to join our Product Marketing team. As a Portfolio Marketing Professional, you will apply deep portfolio, buyer, segment, and routes-to-market expertise to architect end-to-end marketing and messaging strategy and execution.

Responsibilities:
  • Positioning - Identify and develop product positioning that uniquely differentiates IBM Security as the leading provider of data security and unified endpoint management solutions.
  • Sales and marketing tools – Create collateral, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our products.
  • Product launch – Plan the market launch of new products and releases and manage the cross-functional implementation of the plan.
  • Communications - Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.
  • Market intelligence - Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to beat them.
  • Demand generation – Support the strategy and programs that create interest across all market segments.
  • Industry leadership - Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage.
The ideal candidate will be passionate, curious, always learning, love engaging a wide range of stakeholders, creative and willing to take risks and try new things. The primary team this candidate will work with includes Performance Marketing, Offering Management, Sales, Services, Analyst Relations, Communications, and Executive Management.

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