Digital Strategist in Emeryville, CA at IBM

Date Posted: 8/3/2018

Job Snapshot

Job Description

If you live and breathe digital marketing, we want to talk to you! We are looking for a Digital Strategist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

This role is based in Emeryville, CA

Responsibilities include:

• Plan and execute all digital marketing, including SEO/SEM, display advertising, display remarketing and paid media to increase top of funnel lead creation
• Collaborate with internal teams to create landing pages and optimize the user experience across the entire end-to-end flow from impressions to clicks, to trials and purchase
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


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